Unfollow the Experts, Follow Yourself

Back to What REALLY Matters

Jun 12, 2025

Ever wonder why your business doesn’t feel like you anymore?

Well…somewhere along the way, you stopped creating from your gut—and started copying the "experts." Been there, done that. So I SEE YOU!!

This week, I’m going to show you how to reconnect with your original vision—before all the noise, advice, and expert strategies took over.

You started this journey with a spark. A feeling. A reason that pulled you into entrepreneurship or creative work in the first place. Reconnecting to that original vision isn't just nostalgic—it’s strategic. It brings clarity. It resets your priorities. And it cuts through the overwhelm so you can move forward with purpose.

Unfortunately… most people lose that clarity fast.

The expert noise is deafening.

You started off clear—but then came the podcasts, the funnels, the blueprints, the "secrets" to six-figure success. Suddenly, you're building someone else’s business. You're writing offers that don’t sound like you. You’re taking steps that feel off—but you keep going because someone told you it’s the right way.

And that original spark? It’s buried under a to-do list.

Here’s why this happens to so many of us:

Reason #1: You're constantly consuming content instead of creating from your own core truth.
Reason #2: You’ve built offers, products, or messaging based on what works for them—not what’s aligned with you.
Reason #3: You feel pressure to keep up, even when it means betraying your gut.
Reason #4: You’ve forgotten that your business is supposed to serve you, not the algorithm.

But there’s hope—and we’re going to find it by peeling back the noise and getting back to your vision.

Here’s how, step by step:

Step 1: Revisit the original moment that sparked your idea.

This is your compass. Your anchor.

Think back to the very beginning. Before the strategies. Before the mentors. What problem did you care about? What people did you want to help? What made you say: “This matters enough to build something around it”?

Write it down. Record a voice note. Draw it out. Whatever works—capture that spark again.

💡 Example: One founder I worked with remembered crying in the car after a frustrating job interview. That moment fueled her mission to help other women land roles that recognized their brilliance. That story became the heartbeat of her brand—and brought her clients who deeply resonated.

Step 2: Audit what’s no longer yours.

This is where people get stuck: they try to fix their strategy without first removing the pieces that don’t belong.

Ask yourself:

Which parts of my business feel heavy, forced, or fake?
Where am I mimicking someone else’s path?
What advice am I following that doesn’t actually apply to me?

Then—be bold. Let it go.

💡 Tip: I literally keep a sticky note on my desk that says “Who said I have to do it that way?” It reminds me to challenge everything that doesn’t feel aligned.

Step 3: Rebuild around what’s real for you.

This is the light at the end of the tunnel: you get to build a business that fits you—your values, your energy, your strengths.

Once you’ve cleared the noise, ask:

What would my business look like if it felt honest?
What do I actually want to offer right now?
What kind of clients would energize me—not drain me?

This isn’t about throwing everything out. It’s about aligning forward. You’ve grown since your original vision—let that evolution shape what you build next.

This is the work that matters. Not another template. Not another “how to make 10k in 10 days” reel.

This is you. Clear. Focused. On purpose.

And that? That’s what makes everything else easier.

Want to go deeper?

Below is a helpful resource I created to help support you in this process. It’s called Reclaim Your Identity- The 3-Step Reset for Entrepreneurs Who Feel Stuck, Scattered, or Off Track! — Click here to access it.

You’ve got this. And I’m right here with you- feel free to hit reply on this email and share your thoughts/comments/questions etc. I would love to hear from you!

—Tamar