How to Reclaim Your Independence as a Business Owner
(Even if You Feel Like You've Lost Yourself)
Independence Day isn’t just a national holiday—it’s a reminder of what it means to be free, bold, and sovereign.
But for so many business owners, freedom feels like a lie.
You started your business to call the shots. To break free from a 9-to-5. To do meaningful work on your own terms.
Yet somehow… you’ve ended up shackled again.
Only this time, it’s by the weight of other people’s strategies.
Courses that didn’t deliver.
Coaches who said, “Just follow my method.”
Templates that promised success—as long as you stayed in their lines.
You’re not building your dream business anymore.
You’re just executing someone else’s.
Unfortunately... this happens to most of us.
The first reason why? We stop trusting ourselves.
It’s subtle at first. A few flopped launches. A string of indecision. A coach who told you your idea wouldn't sell.
Soon, you're googling “what should my business model be?” and forgetting that you once knew.
Here are a few more reasons we end up dependent:
Reason #1: We confuse success with someone else’s highlight reel.
Reason #2: We’re told that following a framework is “easier” than finding our own voice.
Reason #3: We’re overwhelmed, so outsourcing our decisions feels like relief.
Reason #4: We don’t know how to build systems that support us, so we keep borrowing someone else’s.
But here’s the good news:
You can reclaim your independence.
You can rebuild a business that feels like home again.
And it doesn’t require burning it all down.
Step 1: Notice where you gave your power away
This is the moment everything changes—when you decide to see clearly.
Where are you following someone else’s “should” over your own inner compass?
Where are you afraid to experiment because someone told you this is the only way?
Start small. Write a list of the advice you’ve followed recently.
Ask yourself:
“Does this reflect who I am and what I believe?”
If not, it’s time to let it go.
A client of mine did this just last month. She realized the $10K program she bought was built for a personality totally different than hers. Once she let it go and leaned into her way of working, she launched a new offer in 3 weeks—and finally felt free again.
Step 2: Redefine what success looks like—on your terms
This is where most people go wrong. They try to reclaim independence without first defining what they’re building toward.
If your definition of success still belongs to someone else (a 6-figure launch, 100K followers, a perfect funnel)—you’ll never feel free.
Instead, ask:
“What would it look like to win my way?”
Maybe it’s slow growth with zero burnout.
Maybe it’s meaningful client work and time for your kids.
Maybe it’s full creative freedom, even if it means breaking a few “rules.”
Define it clearly. Own it unapologetically.
Step 3: Reconnect with your original identity as a founder
This is where the light starts to shine again.
When you remember who you were before the noise, the downloads, the experts.
You reclaim your own ideas.
Your creativity.
Your leadership.
Your joy.
You start building from a place of deep clarity—not external pressure.
And when you do that?
Momentum returns. Confidence rebuilds. Your audience starts noticing the shift.
✨ Want help with this?
I made a free 3-step journaling resource to walk you through this exact process.
It’s called Reclaim Your Identity, and it’s helped dozens of business owners get back to themselves in just one sitting.
👉 Grab it here if you haven’t already.
This 4th of July, let’s make it about more than fireworks.
Let’s celebrate your freedom.
And take one bold step closer to the business you actually want to run.
So, what step are you going to take this July 4th?
👇Let me know in the comments below or hit reply to this email- I’m excited to hear from you!
Happy July 4th- enjoy the holiday weekend!
—Tamar