In this incredible episode of the UPP Podcast, we dive into rethinking traditional marketing strategies with special guest Eli Natoli, a marketing strategist who has helped scale businesses to multimillion-dollar sales. Eli shares her journey—from starting in agency roles and transitioning to online marketing, to discovering that authentic connection beats chasing numbers. Learn actionable insights on building deeper customer relationships, leveraging your unique strengths, and transforming your approach with the "service first framework." Whether you’re a creative professional or a seasoned business leader, you’ll walk away with one powerful change you can implement immediately.
(P.S. Eli is my coach, so this is an EXTRA special honor for me- I couldn’t be more HONORED and humbled to have her on my show! She’s one of the most talented and skilled professionals I have ever worked with! I don’t have enough good things to say about Eli!)
🔑 What You’ll Learn:
How shifting your focus from chasing followers and numbers to building authentic, deep connections can drive sustainable growth.
The four key phases of effective marketing—Attract, Engage, Nurture, and Convert—and how to integrate them into your strategy.
Why understanding your unique identity, values, and past experiences is critical to creating a marketing strategy that truly resonates.
📣 Resources & Links:
The Service First Framework Book - The Proven Framework for SELLING Your EXPERTISE.
👥 About Eli
Eli Natoli is an International bestselling author, speaker and marketing strategist. Eli helps coaches, and business professional grow their income, impact and freedom by using her simple “service first” framework. To date, she’s worked with 1000s of business leaders to scale their profits to the tune of over $40M in sales.
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